Zikmund, Business Research Methods, 7/e, Cengage, 2008. Uma Sekaran, John Wiley & Sons (Asia), Research Methods for Business-A Skill Building Approach,Ltd, Singapore, 2003.Reference Books For Business Research Methods Donald R Cooper and Pamela S Schindler, Business Research Methods,9/e, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2009.Kothari, Vishwa prakashan, Research Methodology – Methods & Techniques ,New Delhi. Important Text Books for Business Research Methods THE RESEARCH REPORT: Research Reports-Components-The Title Page-Table of Contents-The Executive Summary-The Introductory Section-The Body of the Report-The Final Part of the Report- Acknowledgements – References-Appendix – Guidelines for Preparing a Good Research report Oral Presentation- Deciding on the Content-Visual Aids-The Presenter-The Presentation and Handling Questions.
